AAPL— Apple Inc.
NasdaqGSTechnology · Consumer Electronics
Apple Inc. (AAPL) stock trades at $294.30, down 0.91% on the day. With a market capitalization of $4.32 trillion, AAPL is a mega-cap technology stock. It trades at a price-to-earnings (P/E) ratio of 35.6, a forward P/E of 30.7 and earnings per share (EPS) of $8.27. Over the most recent period the company reported 17% year-over-year revenue growth and a net profit margin of 27.2%. Below you'll find AAPL's full fundamentals, fair-value estimates, dividend history, earnings and our buy, hold or avoid verdict for 2026.
Price & Performance
Performance
Analysis & Verdict
Apple Inc. (AAPL) Stock Analysis 2026
Rule-based · Updated daily · Not financial advice
Apple Inc. (AAPL) operates in the Consumer Electronics space within the Technology sector. With a market cap of $4.3T, it qualifies as a large-cap company. The company is growing revenue strongly while maintaining healthy profitability — a combination that investors typically reward with a premium valuation.
- Forward P/E (30.7×) is lower than trailing P/E (35.6×) — analysts expect earnings to improve
- Revenue growth of 17% YoY shows solid business momentum
- Earnings grew 22% YoY — bottom-line is expanding fast
- Exceptional profit margin of 27.2% — the business retains a large share of each dollar earned
- ROE of 141.5% shows management efficiently converts equity into profit
- P/E of 35.6× is above average — valuation requires continued strong growth to justify
- High debt-to-equity of 79.55× increases financial risk, especially with elevated interest rates
Verdict
Strong Buy
Multiple fundamental strengths with few red flags. Long-term buyers may find this compelling.
AI Insight
Powered by ClaudeAI-generated analysis for informational purposes only. Not financial advice.
Fair Value Estimates
Current price: $294.30
Graham Number
√(22.5 × EPS × Book Value)
$36.75
Benjamin Graham's intrinsic value formula. Assumes a fair stock trades at no more than 22.5× the product of EPS and book value per share.
Bazin Ceiling Price
Avg. Annual DPS (5Y) ÷ 6%
$15.82
Décio Bazin's dividend-based ceiling. The max price you should pay so that dividends alone deliver at least 6% annual yield on your cost basis.
These are simplified estimates. Not financial advice.
Buy & Hold Checklist
Quality criteria for long-term holding
9/10
90% score
Pays dividends
14Y hist.14+ years of dividend history
Dividend consistency (5Y+)
14 yrsUninterrupted dividend payments for at least 5 years
ROE above 10%
141.5%Return on equity — measures how efficiently capital is used
Positive profit margin
27.2%Net profit margin must be positive — company earns more than it spends
Revenue growth (annual)
+16.6%Annual revenue must be growing compared to the prior year
Earnings growth (annual)
+21.8%Annual earnings must be growing compared to the prior year
Debt/Equity below 2×
79.55×Low financial leverage reduces risk of distress
Current ratio above 1
1.07×Short-term assets must cover short-term liabilities
Daily liquidity above $5M
$14.0B/dayHigh trading volume ensures easy entry and exit
Dividend yield above 0%
0.37%Stock must distribute income to shareholders
Financials
Revenue & Results
Key Statistics
Earnings
Next Earnings
Jul 30, 2026
36
days
EPS (TTM)
$8.27
P/E (TTM)
35.6
Fwd P/E
30.7
SEC Filings & Reported Financials
Earnings History
SEC EDGAR · official filings
SEC Filings
Official EDGAR documents
Insider Transactions
SEC Form 4 · officers, directors & 10% owners
Dividends & Income
Dividends
Current DY
0.37%
5Y Avg Annual
$0.8820
Last Payment
$0.2700
Ex-Date
05/11/2026
Annual dividends paid per share
| Ex-Date | Payment | Amount | Est. DY |
|---|---|---|---|
Latest05/11/2026 | 05/14/2026 | $0.2700 | 0.37% |
02/09/2026 | 02/12/2026 | $0.2600 | 0.35% |
11/10/2025 | 11/13/2025 | $0.2600 | 0.35% |
08/11/2025 | 08/14/2025 | $0.2600 | 0.35% |
05/12/2025 | 05/15/2025 | $0.2600 | 0.35% |
02/10/2025 | 02/13/2025 | $0.2500 | 0.34% |
11/08/2024 | 11/11/2024 | $0.2500 | 0.34% |
08/12/2024 | 08/15/2024 | $0.2500 | 0.34% |
Magic Number
Shares needed to self-fund your next purchase
$294.30
Price
$0.2700
Last div. (quarterly)
1,090
shares
Own 1,090 AAPL shares ($320,787.00) and each quarterly dividend pays for 1 new share — the snowball runs on its own.
Investment target
$320,787.00
New shares / year
+4 shares
Tools & Simulators
If You Had Invested…
Hypothetical return based on historical prices
* Dividend reinvestment calculated at ex-date price. For informational purposes only.
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About Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Sector
Technology
Industry
Consumer Electronics
Location
Cupertino, United States
Employees
166,000
AAPL — Frequently Asked Questions
Is Apple Inc. (AAPL) a good stock to buy in 2026?
Apple Inc. (AAPL) shows strengths such as revenue growth of 17%, a strong 27% net margin and a 141% return on equity, while risks include high leverage (debt/equity of 79.5). Whether AAPL is a good buy in 2026 depends on your time horizon and risk tolerance — review the full bull case, bear case and fair-value estimates above. This is informational analysis, not financial advice.
What is AAPL's stock price today?
Apple Inc. (AAPL) trades at $294.30, down 0.91% on the session. Prices on this page update throughout the trading day.
Does AAPL pay a dividend?
Yes. Apple Inc. pays an annual dividend of $1.08 per share, a dividend yield of 0.37%. The most recent ex-dividend date was May 11, 2026. Its payout ratio is about 13% of earnings.
Is AAPL overvalued?
With a P/E ratio of 35.6×, AAPL is valued above the broad-market average for the technology sector. Its PEG ratio is 2.40. See the Fair Value Estimates section above for Graham Number and dividend-based price targets.
What is AAPL's market cap?
Apple Inc. (AAPL) has a market capitalization of $4.32 trillion, classifying it as a mega-cap stock in the Technology sector.
Disclaimer: This page — including any buy/hold/avoid view, fair value or price estimate — is generated from market data for informational and educational purposes only and does not constitute financial, investment or trading advice. Data may be delayed or inaccurate. Always do your own research and consult a licensed financial advisor before making any investment decision.