AAPL- Apple Inc.
Technology · Consumer Electronics
Apple’s story is the ultimate business epic. Founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in a Los Altos garage, it struck gold with the Apple II before going public in 1980. But by 1997 Apple was roughly 90 days from bankruptcy, saved only when Steve Jobs returned and rival Microsoft invested $150 million to keep it alive. What followed was the greatest comeback in business history: the iMac, the iPod, and in 2007 the iPhone, which created the modern world. From a garage to the first company worth over $4 trillion, no journey in business is quite like it.
Read the full storyPrice & Performance
Performance
Analysis & Verdict
Analyst Ratings
BuyWall Street consensus from 39 analysts
12-Month Price Target
$324.40
Based on analyst estimates; price targets are opinions, not guarantees.
Fair Value Estimates
Current price: $332.27
Graham Number
√(22.5 × EPS × Book Value)
$37.98
Benjamin Graham's intrinsic value formula. Assumes a fair stock trades at no more than 22.5× the product of EPS and book value per share.
Bazin Ceiling Price
Avg. Annual DPS (5Y) ÷ 6%
$15.82
Décio Bazin's dividend-based ceiling. The max price you should pay so that dividends alone deliver at least 6% annual yield on your cost basis.
These are simplified estimates. Not financial advice.
Buy & Hold Checklist
Quality criteria for long-term holding
9/10
90% score
Pays dividends
14Y hist.14+ years of dividend history
Dividend consistency (5Y+)
14 yrsUninterrupted dividend payments for at least 5 years
ROE above 10%
148.8%Return on equity - measures how efficiently capital is used
Positive profit margin
27.6%Net profit margin must be positive - company earns more than it spends
Revenue growth (annual)
+16.4%Annual revenue must be growing compared to the prior year
Earnings growth (annual)
+28.7%Annual earnings must be growing compared to the prior year
Debt/Equity below 2×
78.44×Low financial leverage reduces risk of distress
Current ratio above 1
1.00×Short-term assets must cover short-term liabilities
Daily liquidity above $5M
$18.0B/dayHigh trading volume ensures easy entry and exit
Dividend yield above 0%
0.33%Stock must distribute income to shareholders
Financials
Revenue & Results
Key Statistics
Earnings
Next Earnings
Oct 29, 2026
46
days
EPS (TTM)
$8.71
P/E (TTM)
38.1
Fwd P/E
34.7
SEC Filings & Reported Financials
Earnings History
SEC EDGAR · official filings
SEC Filings
Official EDGAR documents
Insider Transactions
SEC Form 4 · officers, directors & 10% owners
Dividends & Income
Dividends
Current DY
0.33%
5Y Avg Annual
$0.9360
Last Payment
$0.2700
Ex-Date
08/10/2026
Annual dividends paid per share
| Ex-Date | Payment | Amount | Est. DY |
|---|---|---|---|
Latest08/10/2026 | 08/13/2026 | $0.2700 | 0.33% |
05/11/2026 | 05/14/2026 | $0.2700 | 0.33% |
02/09/2026 | 02/12/2026 | $0.2600 | 0.31% |
11/10/2025 | 11/13/2025 | $0.2600 | 0.31% |
08/11/2025 | 08/14/2025 | $0.2600 | 0.31% |
05/12/2025 | 05/15/2025 | $0.2600 | 0.31% |
02/10/2025 | 02/13/2025 | $0.2500 | 0.30% |
11/08/2024 | 11/11/2024 | $0.2500 | 0.30% |
Magic Number
Shares needed to self-fund your next purchase
$332.27
Price
$0.2700
Last div. (quarterly)
1,231
shares
Own 1,231 AAPL shares ($409,024.37) and each quarterly dividend pays for 1 new share - the snowball runs on its own.
Investment target
$409,024.37
New shares / year
+4 shares
Dividend Calculator
0.33% yieldEstimate AAPL dividend income at the current rate.
Per year
$32.5
Per month
$2.71
≈ 30.1 shares at $1.08/share a year. Estimate only - dividends can be cut or raised.
Tools & Simulators
AAPL vs Peers, Indexes & Commodities
?Click a card below to plot it on the chart
Loading history…
Parameters
Final value
$426,404.61
Total invested
$130,000.00
Total interest
$296,404.61
Balance over time
Period breakdown
| Period | Balance | Invested | Interest |
|---|---|---|---|
| Start | $10,000.00 | $10,000.00 | $0.00 |
| Year 1 | $17,270.27 | $16,000.00 | $1,270.27 |
| Year 2 | $25,267.56 | $22,000.00 | $3,267.56 |
| Year 3 | $34,064.59 | $28,000.00 | $6,064.59 |
| Year 4 | $43,741.32 | $34,000.00 | $9,741.32 |
| Year 5 | $54,385.72 | $40,000.00 | $14,385.72 |
| Year 6 | $66,094.55 | $46,000.00 | $20,094.55 |
| Year 7 | $78,974.28 | $52,000.00 | $26,974.28 |
| Year 8 | $93,141.97 | $58,000.00 | $35,141.97 |
| Year 9 | $108,726.44 | $64,000.00 | $44,726.44 |
| Year 10 | $125,869.35 | $70,000.00 | $55,869.35 |
| Year 11 | $144,726.56 | $76,000.00 | $68,726.56 |
| Year 12 | $165,469.48 | $82,000.00 | $83,469.48 |
| Year 13 | $188,286.70 | $88,000.00 | $100,286.70 |
| Year 14 | $213,385.63 | $94,000.00 | $119,385.63 |
| Year 15 | $240,994.47 | $100,000.00 | $140,994.47 |
| Year 16 | $271,364.18 | $106,000.00 | $165,364.18 |
| Year 17 | $304,770.87 | $112,000.00 | $192,770.87 |
| Year 18 | $341,518.22 | $118,000.00 | $223,518.22 |
| Year 19 | $381,940.31 | $124,000.00 | $257,940.31 |
| Year 20 | $426,404.61 | $130,000.00 | $296,404.61 |
What is compound interest?
Compound interest means that the interest you earn in one period is added to your principal, so in the next period you earn interest on a larger base. This creates exponential growth: the longer your time horizon, the more dramatic the effect.
Which rate should I use?
The S&P 500 has historically returned ~10%/year before inflation over long periods - use this for an all-equity US index fund scenario. A balanced growth portfolio (stocks + bonds) is closer to 7%. High-yield savings accounts (HYSA) are currently paying around 4-5% with FDIC insurance and zero market risk. Bonds historically return ~4% annualized.
Formula used
FV = PV × (1+r)^n + PMT × ((1+r)^n − 1) / rwhere r is the monthly rate, n is the number of months, PV is the initial investment, and PMT is the monthly contribution. Annual rates are converted to monthly viar = (1 + annual%)^(1/12) − 1.
For educational purposes only. Not financial advice. Past returns do not guarantee future results.
Discussion
Sign in to join the discussionSign inLoading…
Discover
Related Assets
Technology
Related Articles
About Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Sector
Technology
Industry
Consumer Electronics
Location
Cupertino, United States
Employees
150,000
Stock Market ROI Pro
All features, zero ads- web & app
Unlock every feature, ad-free, across our website and iOS app.
Apple Inc. (AAPL) stock trades at $332.27, up 1.75% on the day. With a market capitalization of $4.85 trillion, AAPL is a mega-cap technology stock. It trades at a price-to-earnings (P/E) ratio of 38.1, a forward P/E of 34.7 and earnings per share (EPS) of $8.71. Over the most recent period the company reported 16% year-over-year revenue growth and a net profit margin of 27.6%. Below you'll find AAPL's full fundamentals, fair-value estimates, dividend history, earnings and our buy, hold or avoid verdict for 2026.
AAPL - Frequently Asked Questions
Is Apple Inc. (AAPL) a good stock to buy in 2026?
Apple Inc. (AAPL) shows strengths such as revenue growth of 16%, a strong 28% net margin and a 149% return on equity, while risks include high leverage (debt/equity of 78.4). Whether AAPL is a good buy in 2026 depends on your time horizon and risk tolerance - review the full bull case, bear case and fair-value estimates above. This is informational analysis, not financial advice.
What is AAPL's stock price today?
Apple Inc. (AAPL) trades at $332.27, up 1.75% on the session. Prices on this page update throughout the trading day.
Does AAPL pay a dividend?
Yes. Apple Inc. pays an annual dividend of $1.08 per share, a dividend yield of 0.33%. The most recent ex-dividend date was August 10, 2026. Its payout ratio is about 12% of earnings.
Is AAPL overvalued?
With a P/E ratio of 38.1×, AAPL is valued above the broad-market average for the technology sector. Its PEG ratio is 2.48. See the Fair Value Estimates section above for Graham Number and dividend-based price targets.
What is AAPL's market cap?
Apple Inc. (AAPL) has a market capitalization of $4.85 trillion, classifying it as a mega-cap stock in the Technology sector.
Disclaimer: This page - including any buy/hold/avoid view, fair value or price estimate - is generated from market data for informational and educational purposes only and does not constitute financial, investment or trading advice. Data may be delayed or inaccurate. Always do your own research and consult a licensed financial advisor before making any investment decision.