AMZN— Amazon.com, Inc.
NasdaqGSConsumer Cyclical · Internet Retail
Amazon.com, Inc. (AMZN) stock trades at $234.11, up 0.57% on the day. With a market capitalization of $2.52 trillion, AMZN is a mega-cap consumer cyclical stock. It trades at a price-to-earnings (P/E) ratio of 31.6, a forward P/E of 23.7 and earnings per share (EPS) of $7.40. Over the most recent period the company reported 17% year-over-year revenue growth and a net profit margin of 12.2%. Below you'll find AMZN's full fundamentals, fair-value estimates, dividend history, earnings and our buy, hold or avoid verdict for 2026.
Price & Performance
Performance
Analysis & Verdict
Amazon.com, Inc. (AMZN) Stock Analysis 2026
Rule-based · Updated daily · Not financial advice
Amazon.com, Inc. (AMZN) operates in the Internet Retail space within the Consumer Cyclical sector. With a market cap of $2.5T, it qualifies as a large-cap company. The company is growing revenue strongly while maintaining healthy profitability — a combination that investors typically reward with a premium valuation.
- Forward P/E (23.7×) is lower than trailing P/E (31.6×) — analysts expect earnings to improve
- Revenue growth of 17% YoY shows solid business momentum
- Earnings grew 75% YoY — bottom-line is expanding fast
- Healthy profit margin of 12.2%
- ROE of 24.3% shows management efficiently converts equity into profit
- P/E of 31.6× is above average — valuation requires continued strong growth to justify
- High debt-to-equity of 53.30× increases financial risk, especially with elevated interest rates
- No dividend history — total return depends entirely on price appreciation
Verdict
Buy / Hold
More positives than negatives. Fundamentals support holding while monitoring key risks.
AI Insight
Powered by ClaudeAI-generated analysis for informational purposes only. Not financial advice.
Fair Value Estimates
Current price: $234.11
Graham Number
√(22.5 × EPS × Book Value)
$82.72
Benjamin Graham's intrinsic value formula. Assumes a fair stock trades at no more than 22.5× the product of EPS and book value per share.
Bazin Ceiling Price
Avg. Annual DPS (5Y) ÷ 6%
N/A
Décio Bazin's dividend-based ceiling. The max price you should pay so that dividends alone deliver at least 6% annual yield on your cost basis.
These are simplified estimates. Not financial advice.
Buy & Hold Checklist
Quality criteria for long-term holding
6/10
75% score
Pays dividends
No dividend history found
Dividend consistency (5Y+)
Uninterrupted dividend payments for at least 5 years
ROE above 10%
24.3%Return on equity — measures how efficiently capital is used
Positive profit margin
12.2%Net profit margin must be positive — company earns more than it spends
Revenue growth (annual)
+16.6%Annual revenue must be growing compared to the prior year
Earnings growth (annual)
+74.8%Annual earnings must be growing compared to the prior year
Debt/Equity below 2×
53.30×Low financial leverage reduces risk of distress
Current ratio above 1
1.18×Short-term assets must cover short-term liabilities
Daily liquidity above $5M
$10.7B/dayHigh trading volume ensures easy entry and exit
Dividend yield above 0%
Stock must distribute income to shareholders
Financials
Revenue & Results
Key Statistics
Earnings
Next Earnings
Jul 30, 2026
36
days
EPS (TTM)
$7.40
P/E (TTM)
31.6
Fwd P/E
23.7
SEC Filings & Reported Financials
Earnings History
SEC EDGAR · official filings
SEC Filings
Official EDGAR documents
Insider Transactions
SEC Form 4 · officers, directors & 10% owners
Dividends & Income
Dividends
This stock does not pay dividends.
Tools & Simulators
If You Had Invested…
Hypothetical return based on historical prices
* Dividend reinvestment calculated at ex-date price. For informational purposes only.
Discover
Related Assets
Consumer Cyclical
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About Amazon.com, Inc.
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
Sector
Consumer Cyclical
Industry
Internet Retail
Location
Seattle, United States
Employees
1,575,000
AMZN — Frequently Asked Questions
Is Amazon.com, Inc. (AMZN) a good stock to buy in 2026?
Amazon.com, Inc. (AMZN) shows strengths such as revenue growth of 17% and a 24% return on equity, while risks include high leverage (debt/equity of 53.3). Whether AMZN is a good buy in 2026 depends on your time horizon and risk tolerance — review the full bull case, bear case and fair-value estimates above. This is informational analysis, not financial advice.
What is AMZN's stock price today?
Amazon.com, Inc. (AMZN) trades at $234.11, up 0.57% on the session. Prices on this page update throughout the trading day.
Does AMZN pay a dividend?
No. Amazon.com, Inc. (AMZN) does not currently pay a dividend, so the return comes entirely from share-price appreciation.
Is AMZN overvalued?
With a P/E ratio of 31.6×, AMZN is valued above the broad-market average for the consumer cyclical sector. Its PEG ratio is 1.83. See the Fair Value Estimates section above for Graham Number and dividend-based price targets.
What is AMZN's market cap?
Amazon.com, Inc. (AMZN) has a market capitalization of $2.52 trillion, classifying it as a mega-cap stock in the Consumer Cyclical sector.
Disclaimer: This page — including any buy/hold/avoid view, fair value or price estimate — is generated from market data for informational and educational purposes only and does not constitute financial, investment or trading advice. Data may be delayed or inaccurate. Always do your own research and consult a licensed financial advisor before making any investment decision.