CLX
Consumer Defensive · Household & Personal Products
Performance
CLX (CLX) Stock Analysis 2026
Rule-based · Updated daily · Not financial advice
CLX (CLX) operates in the Household & Personal Products space within the Consumer Defensive sector. With a market cap of $11.8B, it qualifies as a mid-cap company. Growth is moderate and the business remains profitable, offering a balanced risk/reward profile compared to high-multiple peers.
- Forward P/E (15.5×) is lower than trailing P/E (15.9×) — analysts expect earnings to improve
- Healthy profit margin of 11.2%
- ROE of 546.1% shows management efficiently converts equity into profit
- Dividend yield of 5.17% provides consistent income on top of price appreciation
- Low beta of 0.55 — less volatile than the market, suitable for conservative portfolios
- High debt-to-equity of 4876.09× increases financial risk, especially with elevated interest rates
- Current ratio below 1 (0.84×) — short-term liabilities exceed current assets
Verdict
Strong Buy
Multiple fundamental strengths with few red flags. Long-term buyers may find this compelling.
AI Insight
Powered by ClaudeAI-generated analysis for informational purposes only. Not financial advice.
Related Articles
Revenue & Results
Dividends
Current DY
5.17%
5Y Avg Annual
$4.3360
Last Payment
$1.2400
Ex-Date
04/22/2026
Annual dividends paid per share
| Ex-Date | Payment | Amount | Est. DY |
|---|---|---|---|
Latest04/22/2026 | 05/08/2026 | $1.2400 | 5.08% |
01/28/2026 | 02/13/2026 | $1.2400 | 5.08% |
10/22/2025 | 11/07/2025 | $1.2400 | 5.08% |
08/13/2025 | 08/29/2025 | $1.2400 | 5.08% |
04/23/2025 | 05/09/2025 | $1.2200 | 5.00% |
01/29/2025 | 02/14/2025 | $1.2200 | 5.00% |
10/23/2024 | 11/08/2024 | $1.2200 | 5.00% |
08/14/2024 | 08/30/2024 | $1.2200 | 5.00% |
Magic Number
Shares needed to self-fund your next purchase
$97.67
Price
$1.2400
Last div. (quarterly)
79
shares
Own 79 CLX shares ($7,715.93) and each quarterly dividend pays for 1 new share — the snowball runs on its own.
Investment target
$7,715.93
New shares / year
+4 shares
If You Had Invested…
Hypothetical return based on historical prices
* Dividend reinvestment calculated at ex-date price. For informational purposes only.
Earnings
Next Earnings
Jul 30, 2026
44
days
EPS (TTM)
$6.15
P/E (TTM)
15.9
Fwd P/E
15.5
Earnings History
SEC EDGAR · official filings
SEC Filings
Official EDGAR documents
Key Statistics
Valuation
Trading
Dividends
Profitability
Balance Sheet
Fair Value Estimates
Current price: $97.67
Graham Number
√(22.5 × EPS × Book Value)
N/A
Benjamin Graham's intrinsic value formula. Assumes a fair stock trades at no more than 22.5× the product of EPS and book value per share.
Bazin Ceiling Price
Avg. Annual DPS (5Y) ÷ 6%
$79.13
Décio Bazin's dividend-based ceiling. The max price you should pay so that dividends alone deliver at least 6% annual yield on your cost basis.
These are simplified estimates. Not financial advice.
Buy & Hold Checklist
Quality criteria for long-term holding
8/10
80% score
Pays dividends
15Y hist.15+ years of dividend history
Dividend consistency (5Y+)
15 yrsUninterrupted dividend payments for at least 5 years
ROE above 10%
546.1%Return on equity — measures how efficiently capital is used
Positive profit margin
11.2%Net profit margin must be positive — company earns more than it spends
Revenue growth (annual)
+0.1%Annual revenue must be growing compared to the prior year
Earnings growth (annual)
+2.7%Annual earnings must be growing compared to the prior year
Debt/Equity below 2×
4876.09×Low financial leverage reduces risk of distress
Current ratio above 1
0.84×Short-term assets must cover short-term liabilities
Daily liquidity above $5M
$277M/dayHigh trading volume ensures easy entry and exit
Dividend yield above 0%
5.17%Stock must distribute income to shareholders
Related Assets
Consumer Defensive
About CLX
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Sector
Consumer Defensive
Industry
Household & Personal Products
Location
Oakland, United States
Employees
7,600