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CHH

CHH

Consumer Cyclical · Lodging

$112.45+0.40%
Mkt Cap: $5.12BDY: 1.03%

Performance

CHH (CHH) Stock Analysis 2026

Rule-based · Updated daily · Not financial advice

CHH (CHH) operates in the Lodging space within the Consumer Cyclical sector. With a market cap of $5.1B, it qualifies as a small-cap company. Growth is moderate and the business remains profitable, offering a balanced risk/reward profile compared to high-multiple peers.

Bull Case4
  • Forward P/E (14.7×) is lower than trailing P/E (15.2×) — analysts expect earnings to improve
  • Exceptional profit margin of 35.0% — the business retains a large share of each dollar earned
  • ROE of 940.8% shows management efficiently converts equity into profit
  • Low beta of 0.68 — less volatile than the market, suitable for conservative portfolios
Bear Case3
  • Earnings fell 53% YoY — profitability is under pressure
  • High debt-to-equity of 1535.08× increases financial risk, especially with elevated interest rates
  • Current ratio below 1 (0.95×) — short-term liabilities exceed current assets

Verdict

Buy / Hold

More positives than negatives. Fundamentals support holding while monitoring key risks.

AI Insight

Powered by Claude

AI-generated analysis for informational purposes only. Not financial advice.

Related Articles

Revenue & Results

Dividends

Current DY

1.03%

5Y Avg Annual

$0.9868

Last Payment

$0.2880

Ex-Date

04/01/2026

Annual dividends paid per share

2011
2019
2026
Ex-DatePaymentAmountEst. DY
Latest04/01/2026
04/15/2026$0.28801.02%
01/02/2026
01/16/2026$0.28801.02%
10/01/2025
10/15/2025$0.28801.02%
07/01/2025
07/15/2025$0.28801.02%
04/01/2025
04/15/2025$0.28801.02%
01/02/2025
01/16/2025$0.28801.02%
10/01/2024
10/15/2024$0.28801.02%
07/01/2024
07/15/2024$0.28801.02%

Magic Number

Shares needed to self-fund your next purchase

$112.45

Price

÷

$0.2880

Last div. (quarterly)

=

391

shares

Own 391 CHH shares ($43,967.95) and each quarterly dividend pays for 1 new share — the snowball runs on its own.

Investment target

$43,967.95

New shares / year

+4 shares

If You Had Invested…

Hypothetical return based on historical prices

$

* Dividend reinvestment calculated at ex-date price. For informational purposes only.

Earnings

EPS (TTM)

$7.40

P/E (TTM)

15.2

Fwd P/E

14.7

Earnings History

SEC EDGAR · official filings

SEC filings

SEC Filings

Official EDGAR documents

All filings

Key Statistics

Valuation

Market Cap$5.12B
P/E Ratio15.20
Forward P/E14.67
P/B Ratio
PEG Ratio2.42
EPS (TTM)$7.40

Trading

Open
Day High
Day Low
52W High$136.45
52W Low$84.04
Volume
Avg Volume (3M)638,225
Beta0.68

Dividends

Dividend Yield1.03%
Annual Rate$1.15
Ex-Div Date2026-07-01
Payout Ratio15.54%

Profitability

Profit Margin35.00%
Operating Margin27.82%
ROE940.81%
ROA9.84%
Revenue Growth3.50%
Earnings Growth-53.20%

Balance Sheet

Total Revenue$987.82M
Total Debt$2.11B
Debt / Equity1535.08
Current Ratio0.95
Free Cash Flow$194.69M

Fair Value Estimates

Current price: $112.45

Graham Number

√(22.5 × EPS × Book Value)

$22.49

-80.0% downside

Benjamin Graham's intrinsic value formula. Assumes a fair stock trades at no more than 22.5× the product of EPS and book value per share.

Bazin Ceiling Price

Avg. Annual DPS (5Y) ÷ 6%

$16.03

-85.7% downside

Décio Bazin's dividend-based ceiling. The max price you should pay so that dividends alone deliver at least 6% annual yield on your cost basis.

These are simplified estimates. Not financial advice.

Buy & Hold Checklist

Quality criteria for long-term holding

7/10

70% score

Pays dividends

15Y hist.

15+ years of dividend history

Dividend consistency (5Y+)

15 yrs

Uninterrupted dividend payments for at least 5 years

ROE above 10%

940.8%

Return on equity — measures how efficiently capital is used

Positive profit margin

35.0%

Net profit margin must be positive — company earns more than it spends

Revenue growth (annual)

+3.5%

Annual revenue must be growing compared to the prior year

Earnings growth (annual)

-53.2%

Annual earnings must be growing compared to the prior year

Debt/Equity below 2×

1535.08×

Low financial leverage reduces risk of distress

Current ratio above 1

0.95×

Short-term assets must cover short-term liabilities

Daily liquidity above $5M

$72M/day

High trading volume ensures easy entry and exit

Dividend yield above 0%

1.03%

Stock must distribute income to shareholders

Related Assets

Consumer Cyclical

About CHH

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. The company was founded in 1939 and is headquartered in North Bethesda, Maryland.

Sector

Consumer Cyclical

Industry

Lodging

Location

North Bethesda, United States

Employees

1,754